Hi JB,
We spoke a few weeks ago about potentially redesigning our website and taking over our SEO. I was on leave for a few weeks but I'd like to pick this back up. To get things rolling, I put together a rough outline of where we are and where we'd like to be below. Please have a look and let me know if you're free for a call on Thursday this week to discuss. Just let me know the time and I'll send a google meet invitation.
Website:
Meta Description: missing
Google Preview: missing (being auto generated)
Content Analysis: not optimized for relevant keywords
Web Feed: There are two URLs; are they being used?
Sitemap: Should it be added to robots.txt file?
DMARC: record is missing. Is this an issue?
Images: some are not optimized
Backlinks: our score is "bad". How do we improve/increase backlinks? Currently there are 88.
Users:
97% mobile
visit duration 3.5 minutes
pages per visit: 3.53
Bounce rate: 40%
Sharp decline in web traffic from April (75K) to July (2K) with no impact on revenue
Goals:
Improve and optimize website (both design and SEO)
Since we rank high organically, I'd like to build an adwords strategy focused on protecting terms like "Pitfire Pizza" in the UAE.
improve menu page with hi-res food images and short video clips like Chipotle for example
drive meaningful traffic, quantified by tracking the user journey:
traffic and time spent reviewing menu page
clicks to 3rd party delivery platform(s)
clicks to widget to reserve a table at Dubai Hills
clicks to "call us" for each listed location
clicks to our insta
Looking forward to speaking with you in more detail.
Thanks,
Matt Cox